“Beginning June 27, iPhones and iPads will once again be sold through Costco Wholesale,” Mark Reschke reports for TGAAP.
“Apple’s strong march back into Costco means Samsung will no longer be going unchecked within the U.S.’s largest club wholesaler,” Reschke reports. “Apple will soon be reconnected the club’s higher income Americans, to which Costco largely caters. ”
“The average annual household income of each Costco membership is $96,000. The typical Costco member who purchases technology at the retailer is not part of the early adopter crowd,” Reschke reports. “Rather, Costco members largely tie into what is called the “laggard” segment of the market, settling on whatever Costco is offering. This is a large high-income segment Apple has been missing for the past four years.”
Read more in the full article here.