“Apple has no plan to broadly compete in the online storage market, its recently-unveiled iCloud enhancements and new features notwithstanding, an analyst argued today,” Gregg Keizer reports for Computerworld. “Instead, the moves — long called for by pundits and advanced users — are simply more of the same in Apple’s long-standing strategy to build a better experience on its own devices so it sells more hardware, said Jan Dawson, chief analyst at Jackdaw Research. ‘[The idea] is to add value to their own ecosystem,’ said Dawson.”
“Others agreed. ‘Everything Apple does is about selling more devices,’ Benedict Arnold, an analyst with venture capital firm Andreessen Horowitz, echoed on his blog last week about Apple’s WWDC announcements, particularly those related to iCloud,” Keizer reports. “”
“‘Apple has never been about creating cross-platform services,’ Dawson wrote in a post-WWDC blog Thursday. ‘[iTunes and iMessage are] both products … [that] Apple developed to add more value to its hardware products, and should not be seen as products in their own right.’ Ditto with iCloud Drive,” Keizer reports. “‘To suggest that Apple needs to make… any product cross-platform in order to succeed is to get things exactly backwards,’ Dawson wrote last week on his blog. ‘Apple doesn’t make hardware to be successful in [say] messaging; it makes a messaging product to be successful in hardware. Apple isn’t fighting the messaging [or cloud] war. To the extent it’s fighting a war at all, it’s fighting an ecosystem war, and so far it’s winning.'”
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