“In line with our earlier report, Apple has just kicked off a big iPhone trade-in event at its U.S. retail stores that will see employees pushing upgrade offers for the iPhone 5s and 5c,” Jordan Kahn reports for 9to5Mac. “We first reported on details of the event earlier this week noting Apple would add improved trade in options and significantly step up promotion of iPhone trade-ins during the initiative.”
“Apple is now offering up to $99 for an iPhone 4 and $199 for an iPhone 4s,” Kahn reports. “With that value put toward the purchase of a new iPhone 5s, Apple is promoting the deal as being able to upgrade to an iPhone 5s for as little as $0.”
Kahn reports, “In addition to getting employees to promote the trade-in event in stores, Apple is also sending out emails to eligible iPhone 4s and iPhone 4 customers we’ve learned.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
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Apple plans ‘enormous’ iPhone upgrade event in retail stores this week to boost sales – May 6, 2014