“The abrupt departure of Google+ creator Vic Gundotra from the beleaguered social network led to immediate speculation that its days as a competitor to Facebook and Twitter are numbered,” Casey Newton reports for The Verge. “Indeed, media reports have asserted that Google+ is being chopped up for parts or, at the very least, undergoing a strategic review.”
“Google, for its part, denies any plans to change its strategy with Google+. But now comes evidence that the company is indeed exploring a future where Google+ branding gradually fades into the background,” Newton reports. “Some developers implementing Google+ logins on their websites are now seeing an option to add a ‘sign in with Google’ button, according to people who The Verge has spoken with.”
This “suggests that the company no longer wants Google+ to represent it around the web. Google’s brand is much stronger than that of its social network, and some developers may be more comfortable adding a generic Google login to their sites and apps. Given those facts, the blue button may be better for Google as it competes with Facebook, Twitter, and others for single sign-on supremacy” Newton writes. “But rolling it out will only reinforce the perception that the best days of Google+ are behind it.”
Read more in the full article here.
MacDailyNews Take: Our Lady of Transitory Endeavor.