Yahoo CEO Marissa Mayer wants to save Google a billion dollars

“According to published reports, Apple gets approximately one billion dollars a year from Google to be the default iOS search engine for Safari. In turn, Google probably gets more than that in payment for targeted ad clicks or taps from an iOS device,” Gene Steinberg writes for The Tech Night Owl. “All this is happening while Apple is fighting the largest licensee of Google’s Android OS, Samsung, in the courts over intellectual property disputes.”

“Google isn’t the only search engine available on iOS. You can choose Microsoft Bing, or Yahoo if you prefer. But since most users don’t change default settings, Google continues to get the lion’s share of the action, and that’s also true on OS X,” Steinberg writes.

“Despite that, Apple has done things to reduce the ad payments to Google, first by giving up on Google Maps starting in iOS 6, although Google’s app is still available for download, and by moving to Bing for some Siri-related searches. Yahoo already provides the data for stocks and weather on iOS, but they want the whole enchilada.”

Steinberg writes, “According to published reports, Yahoo CEO Marissa Mayer is hot after getting that pole position on iOS.”

Read more in the full article here.

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Marissa Mayer working to get Apple to dump Google, default to Yahoo for mobile search – April 16, 2014