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Why Apple’s iWatch will kill off Rolex

“When was the last time you put on a watch and felt it was absolutely necessary?” Richard Saintvilus writes for TheStreet. “The truth is you haven’t. And you’re not alone.”

“For the same reason you no longer see watches that hang on chains, in the next couple of years you will no longer see them on wrists,” Saintvilus writes. “Unless, of course, it’s a watch from Apple.”

“If rumors are to be believed, the tech giant has found its next industry to disrupt. Companies such as luxury watch manufacturer Rolex is one of several brands that stand to get slapped on the wrist, if not killed off entirely,” Saintvilus writes. “[iWatch] won’t be your average Timex or Seiko. Apple plans to enter and dominate the fashion watch industry. This is a market currently dominated by Rolex.”

Read more in the full article here.

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