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Piper Jaffray survey: 17% of U.S. teens would pay $350 for an Apple iWatch

Piper Jaffray surveyed roughly 7,500 American teens and found that “61% of teens surveyed own an iPhone, up from 55% just three months ago,” Philip Elmer-DeWitt reports for Fortune. “67% expect their next phone to be iPhone. Google Android phones were No. 2 at 24%.”

“60% own a tablet, and 66% of those tablets are iPads (down 2 percentage points from last fall),” P.E.D. reports. “Of the 18% who plan to buy a tablet (or, more likely, ask their parents for one), 66% plan to get an iPad.”

Munster writes: According to our survey of ~7,500 teens across the US, about 6% of teens currently own a smartwatch. We view this number as slightly higher than expected given the relative lack of smartwatches on the market. Additionally, 17% of teens suggested they would purchase an iWatch if Apple were to launch it for $350.

P.E.D. reports, “Based in part on these results, Munster expects Apple to ship 5 million to 10 million iWatches in the first full year of sales.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]

Related article:
Yankee Group: iPhone ownership in the U.S. will top Android by 2015 – April 26, 2013

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