“Make no mistake about it, the personal electronics ecosystem is going to be the way that companies like Google, Microsoft and Apple want to get in your life,” Quoth the Raven writes for Seeking Alpha. “Not only do they want the phone in your pocket, but they want the PC you use at home, the watch on your wrist, the OS in your car, and the television in your living room.”
“We all know an update to the [Apple TV] set top box is coming in way or another. More and more, it’s starting to seem like it isn’t going to be Apple producing an actual TV, but it’s starting to look like they’re going to take Apple TV a little more seriously,” Quoth the Raven writes. “And, that’s just where the times are heading. With Google’s Chromecast so widely available due to its price, the introduction of ‘smart’ TV’s, and streaming available from your cable provider like Comcast or Time Warner, it’s nothing short of an all out war for your living room.”
“Apple has a head start,” Quoth the Raven writes. “The success that the company has had over the years with tablet and mobile has created a loyalty and familiarity for the brand name. When Apple launches its new set-top box (expected in the first half of 2014), it’s likely to do exceptionally well and be the de facto choice for many consumers that are already part of the growing constituency of customers that have catalyzed Apple’s meteoric rise.”
Read more in the full article here.