“The startling success of The Lego Movie probably didn’t make you think about Apple, but it should,” Geoff Colvin writes for Fortune. “In their widely different worlds, the Lego Group and Apple are succeeding in the same way, with lessons for the rest of us.”
“The Lego Movie is a 3-D kid flick in which the entire world is apparently made of little plastic bricks,” Colvin writes. “The description may not make your heart beat faster, but in less than two weeks it has grossed an estimated $140 million at the U.S. box office, nearing or maybe setting a record for a film released at this time of year. Considering that the movie cost only an estimated $70 million to make, and that its global prospects are extremely strong in light of Lego’s globally popular brand, the film is a major win for both Lego and the film’s producer, Warner Brothers.”
“So what’s the link to Apple?” Colvin writes. “In one word, integration. Apple has conquered the world in large part because it’s the best company anywhere at integrating all the parts of the business into a knockout customer experience. Hardware, software, product aesthetics, online experience, even packaging — at Apple they’re all created simultaneously in ways that reinforce one another.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]