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Judge calls Apple ads for Siri ‘mere puffery,’ throws out lawsuit claiming fraud

“Customers who sued Apple over the disappointing performance of their iPhone’s personal assistant, Siri, are out of luck after a federal judge concluded they didn’t show fraud or breach or warranty,” Jeff John Roberts reports for Gigaom.

“In a decision issued Friday in Oakland, U.S. District Judge Claudia Wilken said Apple’s marketing descriptions of Siri as ‘the coolest feature,’ a ‘breakthrough’ and ‘an intelligent personal assistant’ were just ‘puffery’ and could not be grounds for a lawsuit,” Roberts reports. “The judge’s reference to ‘mere puffery’ has been used by courts for over a century to reject false advertising and breach of contract suits.”

Roberts reports, “The judge concluded the ruling by saying that the customers could not amend their complaint for a fourth time, meaning their only option is to appeal to a higher court.”

Read more in the full article here.

[Thanks to MacDailyNews Reader “Lynn Weiler” for the heads up.]

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