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The ROI of free operating system updates: Who wins, Apple or Microsoft?

“By ripping the price sticker from their latest operating systems, Microsoft and Apple have accelerated the adoption pace of their newest OSes, according to data released Saturday by analytics company Net Applications,” Gregg Keizer reports for Computerworld. “But Microsoft is not Apple, nor Apple, Microsoft, and so it should not be a surprise that their uptake stories reached different endings.”

“Last month, OS X 10.9, aka Mavericks, accounted for 68% of all Macs running it and its precursor, Mountain Lion, an increase of 5 percentage points from December, said California-based Net Applications. Mavericks passed Mountain Lion by the end of the former’s first full month in the Mac App Store.,” Keizer reports. “Meanwhile, Microsoft’s Windows 8.1, which launched five days before Mavericks, captured 37% of the total combined user share of it and its predecessor, Windows 8, by the end of January, up from 34% the month before. Even so, Windows 8.1’s user share trailed Windows 8’s by a wide margin.”

Keizer reports, “Mavericks came out the clear winner, converting almost twice as much more of its immediate ancestor’s share than has Windows 8.1 so far.”

Read more in the full article here.

MacDailyNews Take: What do you think Keizer means when he says, “Last month, OS X 10.9, aka Mavericks, accounted for 68% of all Macs running it?” Does he mean, “Last month, OS X 10.9, aka Mavericks, accounted for 68% of all Macs?”

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