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Why nothing Apple does is ever good enough

“Apple is kind of like a wildfire. It burns so hot, it creates its own weather,” Marcus Wohlsen writes for Wired.

“How else to explain Wall Street’s rats-off-a-sinking-ship reaction to another quarter of stratospheric sales and profits from the cash machine that Jobs built?” Wohlsen writes. “The only rule with Apple is: No matter how well it does, a whole different school of stock market physics seems to apply.”

“The company said it sold a record number of iPhones for the quarter (51 million), as well as a record number of iPads (26 million). And big profits and sales are predicted to continue. For casual students of capitalism, all this sounds like everything is going right,” Wohlsen writes. “Apple’s numbers represent a healthy consistency but not that next level of nose bleed-inducing altitudes. It’s possible Apple could once again reach those heights with the release of a category-creating wearable gadget or smart device, and some of the pessimism around Apple arises from the reality that the company has yet to do this.”

Read more in the full article here.

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