“Apple is set to relaunch the 8GB version of the iPhone 4 in the Indian market after losing sales and market share in the middle segment to rival Samsung in the last quarter after pulling out the model as part of a global strategy,” Writankar Mukherjee reports for The Economic Times.
“The US company, pressing hard to raise its market share in India, will price the device at around 15,000 through buyback and EMI schemes compared with its old retail price of Rs 26,500, Apple’s four top trade partners in India said requesting anonymity due to confidentiality clauses,” Mukherjee reports. “The model launched three years ago has been succeeded by the 4S, 5, 5c and 5s, the last of which starts at Rs 53,500.”
“Since Apple stopped production of the iPhone 4 last August-September, the company is likely to source unsold inventory of the model from around the globe for the Indian market. However, this could not be independently verified,” Mukherjee reports. “‘Apple’s iPhone 4 8GB model used to rank amongst the top three selling models by unit sales and fight neck and neck with Samsung, but with its exit the company lost much ground,’ said a senior executive at a top electronic retail[er].”
Read more in the full article here.
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