“According to a new report [from Intermedia], small and medium sized businesses prefer Apple devices to all others,” Tim Parker writes for Benzinga. “The margin between Apple and everybody else is huge… About 190,000 iPhones and iPads were activated on its network during the first 10 months of 2013. The second most popular, Samsung, only had 29,000 activations.”
“In other news, a November study by research firm Changewire found of all the people who reported being in the market for a tablet, 72 percent said they would only consider an iPad. That’s up from 55 percent reported during the firm’s August survey,” Parker writes. “Samsung dropped 13 percent to only nine percent and Google’s nexus fell three percent to nine percent.”
“Charlie Wolf, of Needham & Co. said that market share matters ‘very little’ because the Apple ecosystem is so vast that each customer will purchase more than just the device. This will include apps, music, and other hardware devices. Google’s Android devices hold a larger market share but the margins are lower and the ecosystem isn’t as developed,” Parker writes. “‘Indeed, there appears to be no correlation between market share and the viability of a platform. In surveying the variables that determine the viability of a platform, we would argue that the breadth and depth of the platform’s application library and ecosystem play a far more important role than does market share,’ Wolf said.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Chris Renaldi” for the heads up.]