“It’s damn near 2014, and what’s the most baffling computing experience we have? The Apple TV television experience. It’s so disappointing,” Chris Maxcer writes for MacNewsWorld. “We get new so-called TV channels — or little Applets — that give us a kaleidoscopic glimpse into the content available from a particular broadcast network, but it’s also locked down so we have to be a cable television subscriber to view it.”
“There’s got to be a better way,” Maxcer writes. “So what do I expect? What should we wish for?”
“The question it comes down to is more about wanting to continue with a business where there’s a lot of money being thrown around to dubious effect — and keeping up the charade as long as possible (traditional TV) — or doing something radical like trying to serve customers in a way that makes sense,” Maxcer writes. “The Apple TV audience is small now, but it’s an audience that could be insanely engaged. Apple TV users are not plopping their butts onto couches in order to zone out on whatever is on. They are actively finding and selecting something that interests them. We don’t have an industry that can sell this?”
Read more in the full article here.