“While a holiday price war is breaking out among laptops, Apple is staying comfortably above the fray with its iPad Air, according to Deutsche Bank,” Brooke Crothers reports for CNET.
“About 60 percent of the 80 best-selling laptops at retailers that Deutsche Bank recently monitored cost less than $400, while 30 percent are below $300,” Crothers reports. “‘We believe this reflects the need for [laptop] vendors to close the pricing gap with tablets which continue to exhibit strong market momentum,’ analyst Chris Whitmore said in a research note published Monday.
MacDailyNews Take: We believe that any laptop below $400 is a fpos.
“‘Tablets are bifurcated between Apple, who commands a premium, and everyone else,’ Whitmore said,” Crothers reports, “He continued. ‘Apple is a best seller and everyone else is playing for scraps at significantly lower price points. Overall, it appears there is little margin in the Android ecosystem but volumes are robust due to very low price points.’ The pricey MacBook Pro also made it into the top 15 best-selling laptops at Best Buy on Cyber Monday. The $1,050 13.3-inch MacBook Pro (non-Retina) was No. 5 and the $1,400 13.3-inch MacBook Pro Retina was No. 10.”
Read more in the full article here.
MacDailyNews Take: As always, the smart tech buyers understand Apple’s value proposition while the clueless wallow in crap.