“Companies like Aereo have media companies in a tizzy because they make it easier for viewers to watch what they want without cable,” Dorothy Pomerantz reports for Forbes. “At one point earlier this year, two major networks threatened to go off the air because of the service. ”
“Cable and content companies seem terrified that the status quo could soon disappear as more people move to cut the cable cord and younger people become customers who never had a cord in the first place,” Pomerantz reports. “But it turns out at that at the same time, they are quietly making plans to thrive in such a world. At this week’s UBS UBS 0% Global Media Conference, both Viacom and Disney said they were preparing to make deals with virtual MVPDs.”
“Don’t get hung up on the wonky jargon there. A virtual MVPD (multi-channel video programming distributor) is essentially a cable or satellite company,” Pomerantz reports. “A virtual one is a company that offers the same kind of service but online. So imagine if instead of paying Time Warner Cable for your cable, you paid the company to access its service over the Internet.”
Muchd more in the full article here.