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Study: Apple’s iPad Air more popular than iPad (4th generation)

“More than a month after launch, consumers’ adoption of iPad Air continues to outpace the iPad 4 by a wide margin, according to data provided by Fiksu,” Brooke Crothers reports for CNET.

“The latest data — updated Friday — shows a wide gap between iPad Air and iPad 4 adoption, according to Fiksu ‘Adoption Trackers,'” Crothers reports. “Fiksu samples millions of so-called app events (launches, purchases, and registrations) every hour from applications that use its SDK (software development kit), then charts the percentage of active iOS tablets on each version at a set date after launch. ‘At 35 days since release, Fiksu is tracking an adoption rate of 3.35 percent for the iPad Air, versus a 1.51 percent rate recorded during the same time interval after the release of the iPad 4,’ Fiksu said in a statement.”

Crothers reports, “Apple shipped 22.9 million iPads in the fourth quarter of last year. A forecast — from KGI Securities — predicts Apple will ship more than 23 million iPads in the fourth quarter of this year. A large number of those — about 10.5 million — are projected to be the iPad Air.”

Read more in the full article here.

MacDailyNews Take: Provided Apple has enough supply, Apple will certainly ship significantly more than 23 million iPads in calendar Q413. This year’s crop of iPads is vastly superior to last year’s.

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