“Ever since Tim Cook assumed the CEO position at Apple, there has been grumblings about his speaking style. The complaint is that he’s no Steve Jobs. He doesn’t have a great personality. He’s not charming and articulate. His voice cracks and growls. And he can’t seem to generate that special sense of anticipation, with a twinkle in his eyes, that Mr. Jobs was so good at in the past,” John Martellaro writes for TheStreet. “This is true. And it doesn’t matter.”
“Leaders have many different styles, and there are many factors that go into being a great leader. Of course, it helps to have a good speaking style, and Steve Jobs is a hard act to follow,” Martellaro writes. “However, the complaints I’ve read seem more focused on the CEO’s obligation, as the leader of the most wealthy and valuable tech company, to entertain us in a kind of high school pep-rally fashion.”
“In other words, if the products fascinate and charm us, then the CEO has an obligation to fascinate and charm us as well,” Martellaro writes. “Nonsense.”
Read more in the full article here.