“Apple may indeed have attracted a much broader audience of upgraders for its redesigned 9.7-inch iPad versus last year, according to new early data from mobile app analytics firms,” Darrell Etherington reports for TechCrunch.
“The iPad Air enjoyed somewhere around five times the first weekend adoption of the fourth generation iPad, according to Fiksu, and just under four times that of the iPad mini, which went on sale at the same time as the iPad 4,” Etherington reports. “Fiksu found that three days after the iPad Air went on sale, it was being used by 0.88 percent of those millions using the apps of its clients – which is much better than either the 0.15 percent who were on iPad 4 three days after its launch, or the 0.22 percent who were on iPad mini at the same time.”
Etherington reports, “Backing up Fiksu’s tail of spiking early adoption are numbers from Mixpanel, which reports that the iPad Air is responsible for 1.54 percent of all iPad traffic to its clients’ applications as of this Monday. The iPad 2 and iPad 1 seem to have suffered the biggest concurrent drops in usage percentage, indicating possibly that Apple has managed to draw in a group of upgraders who were long-time holdouts on older devices with the iPad Air.”
Much more in the full article here.