“At the company’s earnings call on Monday, Apple CEO Tim Cook was of course waving the flag high with record fiscal fourth quarter revenues but slightly lower gross margin numbers, down three percent year on year,” Dave Altavilla writes for Forbes. “Clearly, with new iPhones and iPads queued up for the holidays, Apple is focusing on volume and has to compete more than ever on price, in a market where competition and competitive offerings are growing like weeds in the orchard.”
“Beyond the usual chest-thumping of strong numbers, new operating systems and new devices, reading between the lines of Cook’s commentary yielded a definitive commitment to innovate new things. Then again, we really don’t have to read between the lines here much,” Altavilla writes. “Apple knows they have to strive to design and invent something truly new and ground-breaking. Not since the original launch of the iPad, has Apple defined a product category with the kind of complete dominance and almost reinvention of a computing usage model, as they did with their first devices.”
Altavilla writes, “They’ve got a 64-bit OS and processors now that will allow them to implement a robust platform across a multitude of devices, systems and usage models, from wearable computing to handsets, tablets, notebooks and your home.”
Read more in the full article here.