“When it was first released, Apple’s flashy flagship iPhone 5S outsold the cheaper plastic-bodied iPhone 5C by as much as 500 percent as early adopters rushed to get the latest and greatest,” John Koetsier reports for VentureBeat. “Now, that margin is down to just under 200 percent.”
“‘About one month since the initial launch of the iPhone 5S and 5C, the 5C is steadily gaining traction as the ratio of active 5S’s to 5Cs in the U.S. is down by a factor of 1.9X,’ a Localytics representative told me via e-mail this morning,” Koetsier reports. “Localytics’ new numbers… show 5C sales steadily increasing as a proportion of 5S sales every single week since launch.”
Koetsier reports, “Localytics highlights this is currently a U.S.-only trend. Which means, of course, that the pundits — to date, at least — are right, and that the 5C is not cheap enough to attract significant numbers of new iPhone owners in developing markets. Because globally, the ratio is still higher than in the wealthy United States.”
Read more in the full article here.
MacDailyNews Take: As we wrote last Thursday:
Again, a major target for iPhone 5c are the disillusioned Fragmandroid settlers as they come off contract (God knows they’d never pay a cent to get out of their mistake early). iPhone 5c is not a phone for which anybody lines up at launch. iPhone 5c will have consistently good sales over time. iPhone 5c is already selling better vs. iPhone 5s than iPhone 4s did vs. iPhone 5.
Also, with its pricing, it’s likely very effective in upselling iPhone 5s.