“Last Friday, Tim Cook issued a sombre remembrance to Apple employees,” Jean-Louis Gassée writes for The Guardian.
“I am one of the many who are in Steve’s debt and I miss him greatly. I consider him the greatest creator and editor of products this industry has ever known, and am awed by how he managed the most successful transformation of a company – and of himself – we’ve ever seen,” Gassée writes. “I watched his career from its very beginning, I was fortunate to have worked with him, and I thoroughly enjoyed agreeing and disagreeing with him.”
“Two years later, we can look at Apple under Tim Cook’s leadership. These haven’t been an easy 24 months: company shares have gone on a wild ride, execs have been shown the door, there was the Maps embarrassment and apology, and there has been a product drought for most of the last fiscal year (ending in September),” Gassée writes. “Despite the braying of the visionary sheep, Tim Cook never lost his preternatural calm, he never took the kommentariat’s bait. Nor have his customers: They keep buying, enjoying, and recommending Apple’s products. And they do so in such numbers – 9m new iPhones sold in the launch weekend – that Apple had to file a Form 8-K with the security and exchanges commission (SEC) to ‘warn’ shareholders that revenue and profits would exceed the guidance they had provided just two months ago when management reviewed the results of the previous quarter.”
Much more in the full article here.
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