“A 16 gigabyte iPhone 5S costs Apple $213 in materials, while a 16 GB 5C comes in at $156, according to a report published Monday by UBS,” Ben Rooney reports for The Wall Street Journal.
“The teardown shows the big saving that the ‘unashamedly plastic’ case of the 5C represents, coming in at $42 less than the aluminum body of the 5S,” Rooney reports. “The other big saving is the $7 fingerprint sensor.”
Rooney reports, “Apple lists an unlocked 16 GB iPhone 5S on its site at $649 and an iPhone 5C at $549. In a report of exacting detail, UBS estimates gross margins of around 50% for both devices.”
Read more in the full article here.
MacDailyNews Take: The healthier Apple’s margins, the better. The opposite? See Dell.
Also, of course, these are materials costs only and do not include assembly, shipping, marketing, packaging, R&D, and other costs associated with bringing these best-in-class products to market./blockquote>
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