“After extensively reporting early iPhone 5s and 5c adoption data both in the U.S. and globally after the initial 48 and 72 hours of sales, we’re now analyzing preferences for the two phones across 12 major U.S. cities and by carrier,” Bernd Leger reports for Localytics.
“After close to one week of sales, we found that, overall, New York, Los Angeles and San Francisco held the largest market share in the U.S. for iPhone 5s and 5c activations. This is to be expected given the size of their populations,” Leger reports. “However the real surprise was that San Francisco came in third. Considering San Francisco is actually the 11th largest market in the U.S., its status as a technology haven also, clearly, translates to a culture of early adoption.”
“We then looked at the distribution of the iPhone 5s and 5c for each of the cities. Again, San Francisco stood out, showing the strongest preference for the 5s over the 5c (85% vs. 15%) among the top 12 major U.S. cities,” Leger reports. “On September 22, the iPhone 5s was outpacing the 5c by a factor of 3.4x. But as of September 26, the 5c has been gaining ground and that ratio has decreased to 2.9x, with the iPhone 5s representing 1.5% and the 5c 0.5% of all iPhones activated in the U.S.”
Much more in the full article here.
Related article:
China leads the pack in strong preference for iPhone 5s over 5c – September 24, 2013
Report: iPhone 5s out sold iPhone 5c units 3.7 to 1 globally on launch weekend – September 23, 2013