“Apple’s deal with Japan’s leading carrier Docomo… is hugely significant,” Jon Russell reports for TNW.
“Research from Kantar Japan — which polls 100,000 consumers per month — suggests that as many as two-thirds of customers who unsubscribe from Docomo go elsewhere to buy an iPhone,” Russell reports. “That makes the Apple deal a massive one for Docomo, which has seen its rivals close its lead, while Apple has full carrier distribution in the country.”
Read more in the full article here.
MacDailyNews Take: In Japan, this is at least as significant as Verizon Wireless finally getting iPhone in the U.S., and probably even more significant than that.
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Japan’s DoCoMo paying heavily for not carrying Apple iPhone – July 5, 2013
Japan’s iPhone have-not Docomo loses record 40,800 subscribers in November as customers switch carriers for iPhone 5 – December 7, 2012