“We knew a gold Apple iPhone would be announced yesterday. And we suspected the company might be releasing a low-cost, color option. We even guessed the names of the models correctly: iPhone 5S and iPhone 5C,” Dan Costa reports for PC Magazine. “Indeed it is fair to say the new phones, with the exception of the 5C’s super-plasticky case, look exactly like what we were expecting.”
“So what is the big deal? I see four big wins for Apple, none of which have anything to do with what the phones look like,” Costa reports. “Before we get to that I must at least address the colors. Apple has a long history of launching products in black and white and then adding colors as the lien matures. Just look at its nano line, or even the original iMacs. Throwing in the gold, silver, and space grey (wha?) also gives consumers some options that had been sorely lacking in the iPhone line. The gold model, in particular, is poised to do very well in the fast-growing Chinese market as well as, you know, New Jersey. Adding color is a smart thing to do, but it would be a mistake to think the five announcements below aren’t equally as important.”
The iPhone 5S and 5 big wins for Apple:
1. The Safety and Convenience of Touch ID
2. Free iWork, iPhoto, and iMovie
3. The New A7 CPU With Fitness Features
4. “The Phone That Takes Better Pictures”
5. iOS 7 Launches — The Instant Upgrade
Much more in the full article here.