“With news leaking out that Apple will soon introduce a lower-priced iPhone, many investors, managers, competitors and observers are focused on how this will boost Apple’s market share, especially in emerging markets,” Sydney Finkelstein writes for The BBC. “Perhaps of even greater interest to me, however, is what this means for Apple as a company, and more generally, whether corporate cultures are fluid enough to accommodate abrupt shifts in strategy.”
“A company that breaks the rules, changes the world, and does it all with panache and coolness is a tough act to beat,” Finkelstein writes. “That is, until it starts cutting prices. Companies that compete on the basis of price become commodity sellers. That the company Jobs ran could be in a commodity business is almost unfathomable. The next thing you know, they’ll be offering coupons in newspaper supplements for phones that are ‘new and improved.'”
Finkelstein writes, “We should expect many employees to leave, unhappy to work in a company that is no longer changing the world. We should also expect Apple to bring in new talent with backgrounds from the P&G’s and Unilever’s of the world.”
Read more in the full article here.
MacDailyNews Take: Filed under “Vapid Idiocy.”