“The smartphone market Apple spent the past seven years dominating has matured, and there’s increasingly less to differentiate an iPhone from the competition,” Adrian Covert writes for CNNMoney.
“As a result, Apple has spent much of 2013 taking a hit in the stock market, with its biggest detractors citing a lack of innovation in the past few years.
This has led for some to suggest that Apple needs to rethink its smartphone a year strategy, lest it wants to suffer the same fate as BlackBerry,” Covert writes. “They say Apple needs to take a page from Samsung’s playbook and offer more; big phones, small phones, cheap phones, and rugged phones.”
Covert writes, “That would be a mistake. Virtually every strategic decision that Samsung has made in the past three years lies in opposition to what has made the iPhone so popular.”
Read more in the full article here.