“Apple again quietly added more content to its popular yet lightly promoted Apple TV set-top box yesterday, with new offerings from Disney, the music video giant Vevo, The Weather Channel and Smithsonian,” Mark Rogowsky writes for Forbes. “Coming just two months after the device received an upgrade that brought HBO Go and Watch ESPN, the continued content rollouts signal a new-found aggressiveness around TV for Apple, which had been moribund for quite some time.”
“What the new content doesn’t yet show is Apple’s hand. The $99 AppleTV has likely crossed the 15 million sold mark by now, but faces new competition from Google’s $35 Chromecast and Roku’s popular boxes,” Rogowsky writes. “But competing for sales of low-priced television add-ons is not an end to itself, but rather a means for a larger strategy. If that strategy is a jigsaw puzzle, we can barely see the frame at this point.”
Read more in the full article here.
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