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Apple CEO Tim Cook faces big challenges on his second anniversary

“Happy anniversary, Tim Cook!” Chris O’Brien writes for The Los Angeles Times. “Today marks two years since you were appointed chief executive of Apple. Such a loaded moment, ascending to the helm of such an iconic company but knowing that the man you were replacing was probably close to death. You handled it with grace and dignity.”

“You managed the transition so well. The one-year anniversary stories last year were pretty glowing. Stock price soaring,” O’Brien writes. “Labor troubles being addressed. Opening up the company a tad bit more. Launching lots of new products. Good times.”

O’Brien writes, “This year? Well, not quite so rosy. Pretty good, on the whole. But the aura of invincibility is gone for sure… It should be noted, however, that despite the gyrations, Apple’s stock is up since you took charge. And on the bright side, this fall should be action packed. New iPhones. New iPads. New iOS 7. iTunes Radio. The Apple faithful should be totally stoked. Still, there are a few challenges ahead.”

Read more in the full article here.

Related article:
Steve Jobs resigns as CEO of Apple; Tim Cook named CEO, Jobs elected Chairman of the Board – August 24, 2011

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