“Only a select sliver of consumers can afford to buy watches often priced at US$5,000 to US$20,000 or more, let alone in the six digits,” Russ Alan Prince writes for Forbes. “With a combined net worth over US$40 trillion the super-rich certainly have the money to buy more watches, and interestingly, compared to categories such as fine jewelry or fashion where 90% buy on an annual basis, there is the opportunity to get more of the super-rich making purchases in the category on an annual basis.”
“Since most people only wear one watch at a time, any success Apple has in getting the current customer base of super-rich (think the US$2.5 billion in sales to Trendsetters) to at least switch for some period of time could have a significant impactPrince writes
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