“Twenty percent of Apple’s iPhone customers over the past year were switching from an Android phone, but only 7% of Samsung buyers had previously owned an iPhone, according to a new study released to Fortune by Consumer Intelligence Research Partners,” Philip Elmer-DeWitt reports for Fortune.
“42% of Apple’s customers between July 2012 and June 2013 were upgrading from another iPhone,” P.E.D. reports. “Samsung drew more first-time smartphone buyers upgrading from so-called feature phones (37%) than Apple did (26%).”
P.E.D. reports, “Among buyers who switched brands, Apple took three times as many from Samsung (33%) as Samsung took from Apple (11%)”
Read more in the full article here.