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Apple acquires second-screen TV/video app Matcha.tv

“Apple’s latest acquisition is the recently shut down second-screen TV/video app Matcha.tv, according to a source with knowledge of the deal that asked to remain anonymous,” Tom Cheredar reports for VentureBeat.

“Matcha.tv was an iOS app that provided a comprehensive overview of everything that’s available to watch via cable TV providers (Comcast), streaming video services (Netflix, Hulu, Amazon Prime), and digital video stores (iTunes, Amazon),” Cheredar reports. “Additionally, you could manage what you watched from a universal queue, get video recommendations, and connect with social networks to see what your friends were watching/liking.”

Cheredar reports, “Apple is said to have purchased Matcha.tv for an estimated $1 to $1.5 million, according to VentureBeat’s source. Yet, the final amount could have been much higher, considering that Matcha.tv was seeing regular growth and was routinely ranked among the top 15 entertainment apps listed in Apple’s App Store. Another source tells VentureBeat that the purchase price is definitely incorrect, but couldn’t comment further.”

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