“Once upon a time, tech behemoths such as Microsoft and Apple battled to persuade businesses and consumers to purchase their computers, mobile devices or software packages,” Michael deAgonia, Preston Gralla, and JR Raphael write for Computerworld. “Those days seem so quaint now.”
“Today, the battle is on a much larger scale. It is a war between vast ecosystems made up of hardware, software and online services, not just individual pieces of hardware and software,” deAgonia, Gralla, and Raphael write. “Purchase an iPhone, for example, and you’re buying into the entire Apple ecosystem, including operating systems, apps, add-ons, music, movies, books and more.”
deAgonia, Gralla, and Raphael write, “Despite their best efforts, none of the companies has yet succeeded in creating the kind of complete media ecosystem that can rise above all its competitors. So for now it’s still a mix-and-match world, and looks likely to stay that way for a long time to come.”
Read more in the full article here.