“Electronic Arts’ big push into mobile has paid off according to its recent financial results, with Apple revealed as its biggest games retailer,” Marc Chacksfield reports for TechRadar. “EA has embraced mobile in recent years, converting its flagship titles for mobile and also buying up Plants vs Zombies creator PopCap for $650m.”
“Its cosy relationship with Apple was highlighted back in September when Real Racing 3 was used on stage at Apple’s press conference to show off the iPhone 5’s gaming skills,” Chacksfield reports. “It seems that it was The Simpsons: Tapped Out that managed to bring in most of the money, however, with EA COO Peter Moore revealing in the earnings call that it had its highest revenue quarter since release and that the App Store was a big cash generator for the company. ‘Our quarter was notable for the high percentage of revenue attributable to digital games and services,’ explained Moore. ‘To that end, Apple was EA’s biggest retail partner measured by sales. And that is a first.'”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]