“Even as Apple is reinforcing its image as a company trying to improve the human experience, Apple CEO Tim Cook has reportedly told retail store leaders he’s interested in more iPhone revenue, by taking sales away from resellers and bringing it to Apple’s own retail stores,” Gary Allen reports for ifoAppleStore.
“As first reported by the 9to5Mac Web site, Cook’s remarks seem to contradict the company’s retail culture that focuses on excellent customer service and satisfaction, not profits,” Allen reports. “In fact, Apple’s last top retail executive, John Browett, was fired last October largely because he focused more on sales, market share and profits than customer service. But Cook’s three-hour talk to the retail team raises a bigger question about how the current number of stores and staffing levels will handle the millions of additional customers he wants to bring into the stores.”
Read more in the full article here.