“The worlds of high tech and high fashion collided on Tuesday, when Apple announced the hiring of Paul Deneve, former CEO and president of the iconic Yves Saint Laurent luxury brand,” Amar Toor reports for The Verge.
“Deneve, 52, will serve as vice president of “special projects” at Apple, reporting directly to company CEO Tim Cook,” Toor reports. “At this point, the precise scope and nature of his role at Apple remains unclear. Yet despite his vast experience in marketing and luxury sales, Deneve reportedly won’t be replacing former retail chief John Browett, whose position remains vacant.”
Toor reports, “The transition from haute couture to Silicon Valley may seem dramatic at first glance, but in Deneve’s case, it marks a homecoming. The business-educated Belgian worked in sales and marketing at Apple Europe from 1990 to 1997, following stints at ExxonMobil and Oriflame International, a cosmetics company, during the mid-1980s.”
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