“The appointment of former Saint Laurent Paris CEO Paul Deneve to a position at Apple where he will manage ‘special projects’ has turned heads that have quickly fixed their gaze on the iWatch,” Chandra Steele reports for PC Magazine.
“While I’m certainly a champion of the need for serious pairings of fashion houses and tech companies to achieve truly wearable tech, that’s unlikely to be Deneve’s role at Apple,” Steele reports. “As CEO of Saint Laurent Paris, Deneve was charged with marketing for the brand. His achievements in that area are what make him a perfect fit for Apple.”
Steele reports, “At this moment in time Apple is very much like the Saint Laurent Paris Deneve took over in 2011. The fashion house had recently suffered the death of its creator, Yves Saint Laurent, and a runway show that did not end with Saint Laurent in a tuxedo phalanxed by a flock of models is like an Apple product launch without Steve Jobs in a black turtleneck and ‘one more thing.'”
Read more in the full article here.