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Why the MacBook Air didn’t get a Retina display

“Love that battery life in the new MacBook Air? Well, that’s one reason Apple didn’t go Retina this time around, according to an analyst,” Brooke Crothers reports for CNET.

“Power consumption is probably the most important factor, according to Sweta Dash, senior director of display research & strategy at IHS,” Crothers reports. “‘Apple almost doubled the battery life [with the new MacBook Air]. You can’t do that with a Retina display” in an ultrathin laptop like the Air, she said.'”

Crothers reports, “Not at the moment at least. Dash said Sharp was recently showing an 11.6-inch Retina-class screen at a display conference but that volume production won’t happen for a while yet. One Retina-class panel Sharp has disclosed sports a resolution of 2,560×1,440, according to Dash. That’s roughly twice the pixel density of the 1,366×768 display in the current 11.6-inch MBA. To achieve that kind of resolution without running down the battery too quickly, the Japanese company is using a technology called IGZO.”

Read more in the full article here.

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