“There’s been a lot of noise that Apple’s ‘surprise’ announcement at its Worldwide Developers Conference (WWDC 13) next week will be the launch of a music-streaming service,” Cadie Thompson writes for CNBC.
“But the iPhone maker may have something else up its sleeve,” Thompson writes. “‘The wild card — because there is always a wild card at an Apple event — could be they are opening up their apps platform for Apple TV,’ said Gene Munster, analyst at Piper Jaffray. ‘As it stands, you have to be invited by Apple to develop, so the idea to open it up would be something that is pretty meaningful.'”
Thompson writes, “Peter Misek, managing director and tech analyst for Jefferies & Co., told CNBC in February that he anticipated Apple’s opening up the platform to developers to build apps and games, but he predicted the announcement would come in March. ‘We think there is a huge developer opportunity in the living room, utilizing the existing Apple TV set-top box, which may or may not be in advance of an actual television,’ Misek told CNBC in February. ‘We think developers are clamoring for an opportunity to get access to that.'”
Read more in the full article here.
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