“In trying to cover Tim Cook’s roundly criticized performance at a major technology conference Tuesday evening near Los Angeles, reporters grasped at straws for kernels of news from the Apple CEO,” Adam Lashinsky writes for Fortune.
“It is a strange sight to see the CEO of Apple, a company known for its brilliance and vision, decline over and over to discuss just about anything in any detail,” Lashinsky writes. “It was the second year in a row Cook opened the prestigious AllthingsD conference and the second year in a row he divulged precious little about what is going on at Apple.”
Lashinsky writes, “The interview conducted by journalist-luminaries Walt Mossberg and Kara Swisher was alternately painful and tedious. Over and over they asked Cook to spill the beans on future products, and over and over he demurred — a predictable response, by the way. Dan Benton, the famous tech-oriented hedge-fund investor, put his finger on the problem with Cook’s public persona during a subsequent Q&A session. ‘Why won’t you give us a view of the future,’ Benton asked, suggesting that Google, with its innovations around Google Chrome and Google Now has become far better than Apple at painting a picture of things to come. Cook’s response: ‘We believe in the element of surprise.'”
Read more in the full article here.
MacDailyNews Take: Anyone who thinks an Apple executive is going to reveal anything of significance at a non-Apple event simply hasn’t been paying very much attention for the last 16 years.
Related articles:
Watch the complete D11 interview with Apple CEO Tim Cook (with video) – May 29, 2013
Tim Cook sees Apple releasing several more ‘gamechangers’; says Google Glass has ‘only limited appeal’ – May 29, 2013
Live coverage of Tim Cook’s D11 appearance – May 28, 2013