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Why this whole iOS ‘Flat Design’ thing is being blown out of proportion

“Over the last few weeks, much has been said about Jony Ive, Apple’s head of design, taking over iOS 7 after Scott Forstall was kicked out of the company late last year,” Alex Jordan writes for iSource. “Many people are speculating and claiming that a new “flatter” look will be introduced to iOS, which is admittedly starting to show it’s aesthetic age. However, some mockups have gone really flat. Flat, flat, flat. I don’t think this will be the case.”

“When someone picks up an iOS device, they expect it to look and feel a certain way. Why? A half decade of usage and familiarity,” Jordan writes. “The very same reason that there really hasn’t been a drastic overhaul to the windowing file system on desktop computers. You have files, folders, and a desktop to play in. If you do mess with this UI scheme, as Microsoft did when they introduced Windows 8, you get lackluster response. Don’t expect iOS to see a drastic new way of interaction”

Jordan writes, “I would expect Jony Ive’s taste to deeply influence the new batch of software that will undoubtedly be shown off at this year’s WWDC. Don’t expect it to be devoid of whimsy, and certainly do not expect it to be flat sterile, and something radically different. Just a more refined, toned down look, much like the company’s hardware offerings.”

Read more in the full article here.

Related articles:
Almost flat: The future of iOS design? – May 15, 2013
Jony Ive preps ‘very, very flat,’ potentially unsettling UI for Apple’s new iOS 7 – April 29, 2013
Apple in deadline crunch mode for WWDC as Jony Ive’s team works on ‘deForstallization’ of iOS 7 – May 1, 2013
Apple’s Jony Ive seen risking iOS 7 delay on sweeping software overhaul; Mac team enlisted to help – May 1, 2013
Jony Ive preps ‘very, very flat,’ potentially unsettling UI for Apple’s new iOS 7 – April 29, 2013
Usage logs begin reporting hits from new Apple iPhone hardware and iOS 7 – April 15, 2013
Jony Ive to usher in big changes in iOS 7 with system-wide UI overhaul – April 3, 2013

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