“So confident are analysts that Apple is getting ready to launch a lower-cost iPhone that some have started building the new device — which none have ever seen — into spreadsheets like the one at right issued Thursday by Piper Jaffray’s Gene Munster,” Philip Elmer-DeWitt reports for Fortune.
“What these analysts are not so sure about is what kind of damage a cheaper (and presumably lower-margin) iPhone would do to the product’s enviably high gross margin — currently about 55%,” P.E.D. reports. “The fear on the Street, according to Munster, is that Apple’s overall gross margin could fall from its record high of 47.4% in March 2012 to 30% by 2015.”
P.E.D. reports, “That fear, he says, is ‘overblown.'”
Read more in the full article here.