“While there’s disappointment on Tim Cook’s hint that ‘exciting’ new products won’t debut until later this year, another big message was his critical view of Android devices — though he was careful not to make a direct criticism,” Jonny Evans reports for Computerworld.
Evans reports, “When asked if Apple intends pumping out a few 5-inch iPhones, the Apple CEO had this to say: ‘My view continues to be that iPhone 5 has the absolute best display in the industry. And we always strive to create the very best display for our customers. And some customers value large screen size, others value also other factors such as resolution, color quality, white balance, brightness, reflectivity, screen longevity, power consumption, portability, compatibility with apps and many things. Our competitors had made some significant trade-offs in many of these areas in order to ship a larger display, we would not ship a larger display iPhone while these trade-offs exist.'”
“While this suggests Apple won’t ship a larger iPhone until it can ensure adequate battery life and a decent display within a device of that size,” Evans reports, “it also suggests something else — that Apple believes its competitors have made compromises in product design.”
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John Paczkowski reports for AllThingsD, “Apple’s not going to launch a five-inch iPhone until it’s good and ready. And until it does, it would like everyone to know that the current crop of five-inch smartphones, phablets and whatnot is substandard.”
Cook’s comment was “an almost Jobsian reply, opening as it does with a nod to Apple’s “we just want to make great products” doctrine, and ending with a deft sucker punch to the competition. But there’s quite a bit more at work here, as well,” Paczkowski reports. “Note that, for Apple, creating a bigger iPhone is not simply a matter of slapping a bigger display on a bigger chassis. It’s about building an entirely new device. And that requires a lot more nuance and a holistic approach that encompasses not just a flashy new display but accounts for the effects that display will have on everything from battery life to the App Store ecosystem. So when Cook slags Apple’s rivals for making trade-offs, he’s not just saying the displays on their devices aren’t what they could be. He’s saying that because they’re not what they could be, they compromise the entire device. He’s also saying that Apple won’t sacrifice quality for time to market… you’ll note that, in his remarks, Cook doesn’t explicitly rule out the idea of an iPhone with a larger screen. He left the door wide open.”
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MacDailyNews presents live notes from Apple’s Q213 Conference Call – April 23, 2013