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Pressure builds on Apple to make a move

“Here’s what Apple told investors about its business Tuesday: Margins, revenues, and profits in the next quarter all will be worse than investors had expected,” Adam Lashinsky writes for Fortune. “Here’s what Apple didn’t address Wednesday: Specific plans for any new product categories or personnel moves, either among its long-serving management team or to fill at least one long-vacant hole.”

“Oh yeah, one more thing: Apple (AAPL) said it will dramatically increase its dividend, its share buybacks, and, for the first time, that it will borrow significant amounts of money to fuel this return of capital to shareholders,” Lashinsky writes. “Apple actually bragged on its earnings call with investors that it will be one of the biggest payers of dividends in the world. Think: Insanely great… dividends?”

Lashinsky writes, “The world stops and listens when Apple talks. The problem is that Apple doesn’t always have something to say, and Tuesday was one of those days. It would be foolish to assume Apple isn’t ever going to have anything to say again. But the pressure certainly is building.”

Read more in the full article here.

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