“At the store, Apple’s retail workers are loyal, helpful, and demonstrative of excitement (even if it is not genuine) for Apple’s products and customers. After work, though, some are, ironically as correctly described in Steve Jobs’ The Crazy Ones Think Different campaign, misfits, rebels, and troublemakers,” Mark Gurman reports for 9to5Mac. “While these unsatisfied workers have formerly expressed their feelings to the press and via informal (and now defunct) unions like ‘Apple Workers Union,’ a growing group of Apple employees has now taken a more modern approach to expression: social media.”
“Even with strict, Apple Corporate-implemented policies on social media usage of its employees, a portion of Apple retail employees have formed an under-the-radar, ‘Apple Anonymous’ community over social media sites like Twitter and Google+,” Gurman reports. “The majority of these employees work on these social media networks under ‘anonymous’ personalities. This is in order to keep Apple from discovering the true identities of the rebel employees. Discussing the work place (especially with negativity) and discussing internal policies online is strictly forbidden by Apple and a cause for termination. No questions asked.”
Gurman reports, “Hundreds of employees strong, many of these accounts have amassed hundreds of Twitter followers; these followers range from Apple fans, bloggers, and, of course, fellow “anonymous” retail employees. Some of these accounts even have several thousand followers. We have interviewed several of these “anonymous” retail employees for this profile to hear and share their unique perspectives on Apple and the secret society that they and hundreds of others [to which they] contribute.”
Tons more in the full article here.
[Thanks to MacDailyNews readers too numerous to mention individually for the heads up.]