“The latest rumors surrounding the Samsung Galaxy S4 launch take us back to where the S4 marketing journey began,” Haydn Shaughnessy writes for Forbes.
“A month ago, before the hype took over, expectations for the phone were muted. Chip and screen production problems were disrupting Samsung’s plans,” Shaughnessy writes. “As we get closer to launch it looks as though that sense of reality is returning. Tim Cook might be able to sleep easy tonight.”
Shaughnessy writes, “In that sense Samsung will show it can lead the specifications race, even though it is being squeezed. Apple can still sit back and say , so what? It never has aspired to lead there… Apple will talk about the total customer experience… Samsung is operating within Apple’s paradigm. That extends to the form factor and design language the ecosystem and apps. Apple has defined these for the smartphone. Look at the breadth of Apple’s influence, though, and it extends up to personal innovation spawning the BYOD culture that CIOs are now trying to incorporate into their IT cultures. The modern platform and ecosystem business model is an Apple invention.”
Read more in the full article here.