“After a slow start, Apple’s iPhone has jumped to India’s second largest smartphone supplier by pushing phones to Mom-and-Pop shops in the world’s fastest growing smartphone market,” Sumnima Udas reports for CNN.
“‘In Q4, Apple has turned out to be the number two player in India. And this means that they have done a significant shift in their positioning,’ said Venu Reddy, research director at IDC, the technology market research firm,” Udas reports. “‘Suddenly, everyone was throwing their Blackberries, Samsungs, Nokias and everyone was kind of changing to an iPhone,’ said customer Akanshya Balram.”
Udas reports, “Apple’s success has been attributed to its ability to adapt to India’s smartphone distribution market, where most electronics are sold through small, family-owned shops. Mobile phones in India are not subsidized by telecom operators, unlike other parts of the world.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Sid” for the heads up.]
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