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Will Apple’s iTV actually be Samsung’s SmartTV?

“The narrative seems to have shifted in the interactive television market. For years consumers and tech writers (myself included) have been obsessed with the day that Apple will release its iTV,” Anthony Wing Kosner writes for Forbes. “But what if that day will never come? What if the fact that Steve Jobs cracked something turns out to have not been enough to enable Apple to deliver the kind of product consumers expect from the company?”

“The latest shift among Apple watchers towards obsession with a possible iWatch, which may or may not have been stimulated by Apple itself, could signal this very scenario,” Kosner writes. “Far from Apple’s delays with releasing an actual TV (and continuing to ‘pull the string’ on the AppleTV puck) giving Samsung a chance to catch up—Apple has not succeeded in keeping Samsung from pulling away into high orbit. And pulling away it is.”

Kosner writes, “At the Consumer Electronics Show in Las Vegas this year and then at the Mobile World Congress in Barcelona, Samsung introduced products that are getting awfully close to the kind of all-in-one solution that we have been expecting from Apple. ”

Read more in the full article here.

MacDailyNews Take: One not-so-minor issue: You do not know what to expect of Apple. Nobody outside of Apple does.

Apple delivers the type of products that people did not even know they wanted until they were unveiled.

A lot of times, people don’t know what they want until you show it to them. – Steve Jobs, May 25, 1998

Once unveiled, the lines begin forming outside stores and the ethics-free rivals such as Samsung start working on knockoffs.

Whatever Anthony Wing Kosner or anyone else thinks will be the most important must-have feature of “Apple iTV,” odds are that it won’t even matter at all.

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